{"id":7116,"date":"2025-09-17T23:32:01","date_gmt":"2025-09-17T20:32:01","guid":{"rendered":"https:\/\/idcolor.ee\/?post_type=product&p=7116"},"modified":"2025-12-01T00:12:57","modified_gmt":"2025-11-30T22:12:57","slug":"brightening-firming-serum","status":"publish","type":"product","link":"https:\/\/idcolor.ee\/fi\/tuote\/brightening-firming-serum\/","title":{"rendered":"Brightening + Firming Serum"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/4″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”7045″ img_size=”full” css=””][vc_empty_space height=”20px”][\/vc_column_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1643102537405{padding-right: 70% !important;}” offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”7040″ img_size=”full” css=””][vc_empty_space height=”20px”][\/vc_column_inner][\/vc_row_inner]

BRIGHTENING + FIRMING SERUM | 30 ml<\/span><\/span><\/h4>

your vitamin C just got upgraded<\/p><\/div>[vc_empty_space height=”20px”][vc_separator][vc_empty_space height=”10px”][vc_column_text css=””]A waterless Vitamin C serum with 20% fully dissolved, stable L-Ascorbic Acid plus powerful antioxidants clinically proven to deliver brighter, firmer, younger-looking skin.<\/p>\n

SKIN CONCERNS<\/h4>\n

Uneven skin tone, skin discolourations, fine lines and wrinkles, loss of firmness.[\/vc_column_text][vc_row_inner css=”.vc_custom_1758138746829{padding-bottom: 25px !important;}”][vc_column_inner width=”1\/2″][vc_empty_space height=”35px”][vc_column_text css=””]<\/p>\n

KEY INGREDIENTS<\/h4>\n

20% L-ASCORBIC ACID<\/strong>
\nThe pure and most robustly researched form of Vitamin C. Visibly brightens skin tone and discolourations, improves the appearance of fine lines and wrinkles, and provides antioxidant defence.<\/p>\n

FERULIC ACID<\/strong>
\nA potent antioxidant that helps to defend against environmental aggressors and support the potency of L-Ascorbic Acid.<\/p>\n

MARITIME PINE COMPLEX<\/strong>
\nAn antioxidant-rich botanical extract to soothe and defend skin exposed to pollution.<\/p>\n

UREA<\/strong>
\nA humectant that helps bind and lock in hydration, and is naturally present in skin as part of its natural moisturising factor.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”35px”]

\r\n
\r\n [vc_single_image image=”7117″ img_size=”full” css=””][vc_single_image image=”7127″ img_size=”full” css=””][vc_single_image image=”7122″ img_size=”full” css=””][vc_single_image image=”7137″ img_size=”full” css=””][vc_single_image image=”7132″ img_size=”full” css=””] <\/div>\r\n <\/div>\r\n [\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]<\/p>\n

RESULTS<\/h4>\n

Brighter, firmer skin and improved appearance of fine lines and wrinkles after just 2 weeks.[\/vc_column_text][vc_empty_space height=”35px”][vc_column_text css=””]<\/p>\n

HOW TO USE<\/strong><\/h4>\n

Apply 1 pump to clean skin. It can be applied on a damp or dry face without impacting results. Use sparingly. Can be used morning and\/or night. Follow with a moisturiser. We recommend starting with 2-3 times per week and building up to 1-2 times per day.<\/p>\n

If you\u2019re new to Vitamin C, start slow – we recommend using MINIMALIST HYDRATING MOISTURIZER or BARRIER + ANTIOXIDANT TREATMENT before as a buffer while your skin gets used to the formula. Don\u2019t worry – using a moisturiser before does not impact the efficacy or absorption of the serum.<\/p>\n

TEXTURE:<\/strong> silky, smooth, waterless fluid.[\/vc_column_text][vc_empty_space height=”35px”][vc_column_text css=””]<\/p>\n

GOOD-TO-KNOWS<\/h4>\n

US Patent No. 12,390,444<\/p>\n

FORMULATED WITH OUR PATENTED TECHNOLOGY<\/strong> to allow for fast and effortless absorption, this potent serum mixes 20% L-Ascorbic Acid plus Ferulic Acid with an Antioxidant Maritime Pine Complex. BRIGHTENING + FIRMING SERUM is clinically proven to visibly improve skin firmness, elasticity, fine lines and wrinkles, and skin tone evenness after just two weeks. Plus, the waterless formula is shelf-stable and effective for 24 months.<\/p>\n

COLORATION SHIFT OVER TIME.<\/strong> You may see a change in the colour of the product over time. This is due to the Maritime Pine Complex, as well as the Vitamin C in the formula, and does not impact the efficacy of the product. To demonstrate stability over the 2-year shelf life, we conducted both accelerated stability testing at an elevated temperature and real-time testing at room temperature; under both conditions, the concentration of Vitamin C was minimally affected.<\/p>\n

Contains no preservatives, colourings or fragrances.<\/strong>[\/vc_column_text][vc_empty_space height=”35px”][vc_column_text css=””]<\/p>\n

KEY BENEFITS<\/h4>\n

[\/vc_column_text][vc_row_inner css=”.vc_custom_1758108394998{margin-top: 20px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 30px !important;padding-bottom: 30px !important;border-top-style: solid !important;border-bottom-style: solid !important;border-color: #EBEBEB !important;}”][vc_column_inner width=”1\/3″][vc_column_text css=””]BRIGHTENING<\/strong>
\nHelps boost the appearance of skin tone evenness, radiance and clarity[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]FIRMING<\/strong>
\nImproves the appearance of skin firmness and elasticity[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]FINE LINES & WRINKLES<\/strong>
\nVisibly reduces the number and size of fine lines and wrinkles[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

MULTIMODAL APPROACH<\/h4>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_single_image image=”7147″ img_size=”full” css=””][vc_empty_space height=”30px”][vc_column_text css=””]<\/p>\n

VEGAN, CRUELTY-FREE. DERMATOLOGICALLY-TESTED & APPROVED.<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

30 ml<\/strong><\/h5>\n

A waterless Vitamin C serum with 20% fully dissolved, stable L-Ascorbic Acid plus powerful antioxidants clinically proven to deliver brighter, firmer, younger-looking skin.<\/span><\/p>\n

20% L-Ascorbic Acid with Ferulic Acid & Maritime Pine<\/strong><\/p>\n","protected":false},"featured_media":7142,"template":"","meta":[],"product_brand":[],"product_cat":[333],"product_tag":[],"class_list":{"0":"post-7116","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-matter-of-fact","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"\nMATTER OF FACT Brightening + Firming Serum - iD Color<\/title>\n<meta name=\"description\" content=\"20% L-Ascorbic Acid with Ferulic Acid & Maritime Pine. 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