{"id":7221,"date":"2025-09-18T16:01:50","date_gmt":"2025-09-18T13:01:50","guid":{"rendered":"https:\/\/idcolor.ee\/?post_type=product&#038;p=7221"},"modified":"2026-04-06T00:03:29","modified_gmt":"2026-04-05T21:03:29","slug":"minimalist-hydrating-moisturizer","status":"publish","type":"product","link":"https:\/\/idcolor.ee\/lt\/produktas\/minimalist-hydrating-moisturizer\/","title":{"rendered":"Minimalist Hydrating Moisturizer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;7045&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1643102537405{padding-right: 70% !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;7040&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner]<div class=\"nasa-title clearfix nasa-t hr-type-none\"><h4 class=\"nasa-heading-title\"><span class=\"nasa-title-wrap\"><span style=\"color: #000000;\">MINIMALIST HYDRATING MOISTURIZER | 50 ml<\/span><\/span><\/h4><p class=\"nasa-title-desc\" style=\"color: #000000;\">barrier hydration got a breakthrough<\/p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_separator][vc_empty_space height=&#8221;10px&#8221;][vc_column_text css=&#8221;&#8221;]This lightweight facial moisturiser was designed to provide sensitive skin with deep and lasting hydration without a heavy feel. It has a creamy, soothing texture that melts into skin, offering the perfect, gentle canvas on which to build an effective skincare routine.<\/p>\n<h4>SKIN CONCERNS<\/h4>\n<p>Dehydration, skin dryness, barrier support.[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1758138746829{padding-bottom: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>KEY INGREDIENTS<\/h4>\n<p><strong>5% PRO-VITAMIN B5<\/strong><br \/>\nA.k.a. panthenol, this ingredient is clinically proven to\u0003 provide gentle yet deep hydration to parched skin.<\/p>\n<p><strong>LIQUID CRYSTAL LIPIDS<\/strong><br \/>\nThese lipids mimic the liquid-crystal structure found in \u0003skin. They deliver long-lasting moisture and barrier support.\u0003<\/p>\n<p><strong>CENTELLA ASIATICA<\/strong><br \/>\nPurified extracts from this plant provide potent antioxidant \u0003defence while also visibly soothing and calming skin.<\/p>\n<p><strong>LICORICE ROOT<\/strong><br \/>\nA purified extract from this plant provides soothing, gentle antioxidant defence for sensitive skin.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;35px&#8221;]    <div class=\"nasa-sc-carousel-main nasa-bullets-center\">\r\n                <div \r\n            class=\"nasa-slick-slider nasa-not-elementor-style nasa-slick-nav\"\r\n            data-autoplay=\"true\"\r\n            data-loop=\"true\"\r\n            data-speed=\"600\"\r\n            data-dot=\"true\"\r\n            data-columns=\"1\"\r\n            data-columns-small=\"1\"\r\n            data-columns-tablet=\"1\"\r\n            data-switch-tablet=\"767\"\r\n            data-switch-desktop=\"1024\"\r\n            >\r\n            [vc_single_image image=&#8221;7222&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;7227&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;7232&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;7237&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;]        <\/div>\r\n    <\/div>\r\n    [\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>RESULTS<\/h4>\n<p>Deep and long-lasting hydration and moisture to the skin while replenishing nutrients to support a healthy skin barrier.[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>HOW TO USE<\/strong><\/h4>\n<p>Apply to clean skin. Can be applied AM or PM, before or after any MATTER OF FACT serum or treatment.<\/p>\n<p>Apply MINIMALIST HYDRATING MOISTURIZER before any active treatments to act as a buffer if your skin is a little more sensitised or as you get used to new products and ingredients.<\/p>\n<p><strong>TEXTURE:<\/strong> lightweight cream[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>GOOD-TO-KNOWS<\/h4>\n<p>MINIMALIST HYDRATING MOISTURIZER is designed to provide deep and long-lasting hydration and moisture to the skin. Its creamy-yet-light texture easily melts into skin without feeling heavy, layers well with other products, and is gentle while nourishing skin &#8211; making it the ideal team player for a wide range of skin routines and concerns, including combination skin or sensitive skin. It is the perfect complement to active serums and treatments and works beautifully as a daytime moisturiser under makeup.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>KEY BENEFITS<\/h4>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1758108394998{margin-top: 20px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 30px !important;padding-bottom: 30px !important;border-top-style: solid !important;border-bottom-style: solid !important;border-color: #EBEBEB !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<strong>HYDRATING<\/strong><br \/>\nDelivers deep and long-lasting hydration and moisture to nourish skin[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<strong>SKIN TEXTURE<\/strong><br \/>\nSkin feels softer and looks smoother and brighter[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<strong>BARRIER SUPPORT<\/strong><br \/>\nReplenishes nutrients and provides an improvement in the overall appearance of skin[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4>MULTIMODAL APPROACH<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_single_image image=&#8221;7242&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>CRUELTY-FREE. DERMATOLOGICALLY-TESTED &amp; APPROVED.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<h5><strong>50 ml<\/strong><\/h5>\n<p><span style=\"color: #000000;\">This lightweight facial moisturiser was designed to provide sensitive skin with deep and lasting hydration without a heavy feel. It has a creamy, soothing texture that melts into skin, offering the perfect, gentle canvas on which to build an effective skincare routine.<\/span><\/p>\n<p><strong>5% Pro-Vitamin B5 Liquid Crystal Lipids &amp; Centella Asiatica<\/strong><\/p>\n","protected":false},"featured_media":7247,"template":"","meta":[],"product_brand":[],"product_cat":[333],"product_tag":[],"class_list":{"0":"post-7221","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-matter-of-fact","8":"first","9":"instock","10":"sale","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MATTER OF FACT Minimalist Hydrating Moisturizer - iD Color<\/title>\n<meta name=\"description\" content=\"This lightweight facial moisturiser sensitive skin with deep and lasting hydration, offering the perfect canvas to build an effective skincare routine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idcolor.ee\/lt\/produktas\/minimalist-hydrating-moisturizer\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MATTER OF FACT Minimalist Hydrating Moisturizer - 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